Media Advisory: Shaq, Betty White, Buckcherry team up to offer hope to abused children

WHAT: When three powerhouses in the sports, entertainment and rock industry get together for a cause – you know it’s an important message. Basketball legend Shaquille O’Neal, the “most influential celebrity” Betty White and Grammy-nominated rock band Buckcherry all “got in the game” to film a Public Service Announcement for national nonprofit Childhelp.

The PSA brings to light the epidemic of child abuse in the United States with the compelling message that through collective help – there is hope for these children. Betty White and Shaq get in the game against Buckcherry. Who is “going down?”

“Child abuse is a problem, and I want to be part of the solution,” said Shaquille O’Neal. “These kids need our help and funding programs that heal them makes sense.”

“Our relationship with Childhelp started on the Black Butterfly tour when together we raised $10K,” said Josh Todd, Buckcherry lead singer.  “Since then we had another opportunity to make this great video with Shaq and Betty White to raise awareness for a great cause. Childhelp rocks!”

The PSA highlights some of Childhelp’s other celebrity ambassadors including Norm Crosby, Anne Jeffries and Ron Masak as well as Childhelp founders Sara O’Meara and Yvonne Fedderson.

WHO: CEO and Co-Founder Sara O’Meara and President and Co-Founder Yvonne Fedderson started Childhelp in 1959, establishing it as a leading national non-profit organization dedicated to helping victims of child abuse and neglect and at-risk children. Childhelp’s approach focuses on advocacy, prevention, treatment and community outreach.

The Childhelp National Child Abuse Hotline, 1-800-4-A-CHILD®, operates 24 hours a day, seven days a week, and receives calls from throughout the United States, Canada, the U.S. Virgin Islands, Puerto Rico and Guam. Childhelp’s programs and services also include residential treatment services; children’s advocacy centers; therapeutic foster care; group homes and child abuse prevention, education and training. Childhelp also created the National Day of Hope®, held each April during National Child Abuse Prevention Month that mobilizes people across America to join the fight against child abuse.

Betty White has been a friend to Childhelp for over 30 years, and this is the second PSA that Shaq has filmed for Childhelp. Buckcherry has been a celebrity ambassador since 2009, raising more than $10K for Childhelp’s programs and services.

WHEN: Thursday, September 22, 2011. 9AM PST. Help us raise awareness about the child abuse epidemic and share this link:


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