Communicating Your Cause

 

Launch your social media page with a personalized message as to why you’ve chosen to donate your birthday to Childhelp.

Start spreading your message to close friends and family first. They are the most likely to support your goals and should be the first to hear about the exciting and selfless fundraiser you’re holding! The more personal your outreach, the more likely they’ll be to donate.

Example:

Dear friend, every day, nearly 5 children die as a result of child abuse and neglect and a new report of abuse is made every 10 seconds. I’ve recently become involved with the leading and largest national non-profit, Childhelp. This organization focuses its efforts on the prevention, intervention, and treatment of child abuse and neglect.  I was so inspired that I’ve decided to use my one birthday wish to raise funds for this organization.

Help me raise money for Childhelp by donating to my Birthday Fundraiser! Every donation makes a difference and I’m so hopeful that you’ll find it in your heart to support the children who need it most.

Signed,

(Your Name)

 

SOCIAL SUPPORT

Once you’ve demonstrated your personal commitment and gotten your closest contacts involved, officially launch your campaign!

For the birthday boy or girl hosting an event, make it clear to guests via verbiage that if they’d like to participate in the fundraiser to come prepared to give. Whether that means showing up with a check or cash in hand, it’s best that you give them a heads up so they don’t feel left out if they’ve left their checkbook at home!

If you’ve decided to host an online campaign, don’t forget to spread the word about your birthday fundraiser via social media with links to your fundraising page.

“Help me celebrate my birthday by supporting my @Childhelp campaign!”

Keep your network updated by posting once a week. Switch it up by giving a progress report “Half way to my goal!” or thanking donors “Thank you, Sharon Smith, for donating to my birthday fundraiser!”

It’s also important that every message you send about your campaign is not related to asking for dollars. Tell a story why Childhelp is so close to your heart, tell the story of our unique beginnings or provide more information on the Childhelp mission.