St. John Breaks Sales Records During National Day of Giving

The Luxury Fashion House Pledged Support to Childhelp®; Exceeded Donation Goal for Designated Shopping Day

FOR IMMEDIATE RELEASE: Scottsdale, Ariz.—(Oct. 16, 2006)  St. John and Childhelp capped a year of teamwork when style-setters across the nation opened their hearts and purses to support the battle against child abuse. On Oct. 7, 2006, the designated “Focus Day,” a percentage of all St. John sales benefited Childhelp. The national campaign raised hundreds of thousands of dollars for the non-profit, and broke St. John’s single-day sales records dating from November of 2002.

Participating department stores included Saks Fifth Avenue, Nordstrom, Marshall Fields/Macy’s, Bloomingdales, Neiman Marcus and Belk, as well as all St. John Boutiques. Several retailers hosted special in-store events to celebrate the day’s charitable theme. Visit for the full list of retailers.

Committed to children’s causes, St. John chose to partner with Childhelp, a leading national non-profit dedicated to the prevention and treatment of child abuse for this charitable initiative. Individual fundraising events were held throughout 2006 in various St. John locations prior to the Oct. 7th grand finale.

“What a touching whirlwind it has been throughout this energetic undertaking by St. John to help our mission toward healing the traumatized children in our country,” said Sara O’Meara, who co-founded Childhelp along with Yvonne Fedderson. Both women are also 2005 and 2006 Nobel Peace Prize nominees.

“We are deeply grateful for the outreach and generosity that enables us to continue helping the children who so desperately need our love and care,” said Yvonne Fedderson.


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